Measuring Mobile Ad Performance With Attribution Models

Future-Proofing Your Mobile Pocketbook Marketing Approach
Mobile Purse Advertising And Marketing
Mobile purses, like Apple Pocketbook and Google Purse, shop digital variations of credit cards, loyalty cards, occasion tickets, discount coupons and even more. They're an indispensable consumer engagement device for brands since they're an irreversible, easy-to-find, low-barrier way to link and transform.


Unlike emails or social networks ads, mobile purse passes can be regularly upgraded with vibrant material-- which customers mobile user experience desire and anticipate. For instance, a merchant can establish an automated campaign that sends everyday offers to its mobile purse pass holders for a limited time period.

This type of targeted messaging shows you care about your most loyal customers while additionally driving even more purchase regularity-- an effective mix. It's a particularly efficient technique for brands that want to drive customer commitment without having an application.